1、Life is brief， and then you die， you know？人生短暂，过着过着你就没了，明白嚒？
2、Stay hungry， stay foolish。求知若饥，虚心若愚。
3、I want to put a ding in the universe。我要在宇宙中留下痕迹。
4、Innovation distinguishes between a leader and a follower。创新决定你是领袖还是跟随者。
5、Innovation distinguishes between a leader and a follower。领袖和跟风者的区别就在于创新。
6、I would trade all of my technology for an afternoon with Socrates。我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
7、Your time is limited， so don't waste it living someone else's life。你的时间有限，所以不要浪费时间去过别人的生活。
8、There's a phrase in Buddhism， 'Beginner's mind。' It's wonderful to have a beginner's mind。 佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。
9、We're here to put a dent in the universe。 Otherwise why else even be here？活着就是为了改变世界，难道还有其他原因吗？
10、Design is not just what it looks like and feels like。 Design is how it works。设计不只是外表和感觉，设计是产品如何运作。
11、Quality is more important than quantity。 One home run is better than two doubles。质重于量，一支全垒打比两支安打好多了。
12、There's a phrase in Buddhism， 'Beginner's mind。' It's wonderful to have a beginner's mind。佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。
13、let team for those who say“impossible” people feel not achieve them is shameful。让团队中那些说“不可能”的人感到实现不了是可耻的。
14、We're here to put a dent in the universe。 Otherwise why else even be here？活着就是为了改变世界，难道还有其他原因吗？
15、Be a yardstick of quality。 Some people aren't used to an environment where excellence is expected。成为卓越的代名词，很多人并不能适合需要杰出素质的环境。
16、Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world？你想用卖糖水来度过余生，还是想要一个机会来改变世界？
17、become the pronoun of not because of his remarkable how clever， but that he is how diligent。成为卓越的代名词并不是因为他有多么聪明，而在于他有多么勤劳。
18、do not according to user bad habits to design， also do not according to programmers thinking design！不要按照用户的坏习惯去设计，也不要按照程序员的思维去设计！
19、Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
20、You can't just ask customers what they want and then try to give that to them。 By the time you get it built， they'll want something new。你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
21、I'm the only person I know that's lost a quarter of a billion dollars in one year…… It's very character-building。我我知道失去了四分之一的十亿美元在一年中唯一的人……这是很有性格的建设。
22、Being the richest man in the cemetery doesn't matter to me …… Going to bed at night saying we've done something wonderful…… that's what matters to me。当墓地里最有钱的人对我并不重要。对我来说，重要的是夜晚入睡前能为自己达到的成就喝采。
23、Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life。帮我做出重大决定的最好工具，就是知道自己快死了。
24、Have the courage to follow your heart and intuition。 They somehow already know what you truly want to become。 Everything else is secondary。要有勇气追随心声，听从直觉--它们在某种程度上知道你想成为的样子。其他事情都是其次的。
25、Death is very likely the single best invention of Life。 It is Life’s change agent。 It clears out the old to make way for the new。死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
26、East： “there's a phrase in Buddhism，'beginner's never keep Have a beginner's mind is a wonderful thing。东方佛学中有一句话：永远保持初学者的心态；拥有初学者的心态是件了不起的事情。
27、The only way to do great work is to love what you do。 If you haven't found it yet， keep looking。 Don't settle。成就的唯一途径是热爱自己的事业，如果你还没找到的话，继续寻找，不要屈就。
28、products must be feeling letting a person， but resolute don't do new mice to try an unprecedented new product。产品一定是让人感觉最新，但坚决不做小白鼠去尝试前无古人的新产品。
29、Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
30、don't lived for others， also don't live for today's themselves， to do good work today， tomorrow natural belong to you， high salary nature than others。不要为别人而活，也不要为今天的自己而活，把今天的工作做好了，明天自然属于你，薪水自然比别人高。
31、product design all the functions are a whole， should not have any reason to cut function， destroy unity。产品设计时的所有功能都是一个整体，不应该有任何理由去砍功能，破坏整体性。
32、team of people who want to use Keynote to prove themselves only shows that you can， please take out the solution。团队中那些想用Keynote（苹果的PPT）来证明自己的人只能说明你不行，请拿出解决方案。
33、less than others with a line acquire lower process cost more than others， and provide a kind of value identification and obtain more profits， this is an apple。比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。
34、brand is not playing apple logo is an apple quality， hit the apple logo also need confidence and commitment to customers。品牌不是打上苹果的标志就是苹果的品质，打上苹果的标志也需要信心和对客户的承诺。
35、a leader and a follower innovation distinguishes between，your time is limited， so don't like asians that，wasted in imitate others this kind of things。领袖和跟风者的区别就在于创新，你的时间有限，所以不要像亚洲人那样，浪费在模仿别人这种事上。
36、all products will leave apple store but cannot leave apple system，we have to help customers continued use of apple products， until died。所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。
37、Your time is limited， so don't waste it living someone else's life。…Don't let the noise of others' opinions drown out your own inner voice。你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。
38、any product are not should bring a BUG to meet users， that is afraid to betray media postpone the release of time。任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。
39、the sign painting so big？ Apple products will at any time those who make a person recognized apple's products rather than is the apple logo。把标志画那么大干吗？苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。
40、If you do something and it turns out pretty good， then you should go do something else wonderful， not dwell on it for too long。 Just figure out what’s next。你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
41、Being the richest man in the cemetery doesn't matter to me …… Going to bed at night saying we've done something wonderful…… that's what matters to me。是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
42、don't look down upon a single button on the ipod， it and others are different is that we did 21 scheme， 000 times test， 57 times improvement， the satisfaction of customers from unnecessary insists。不要小看ipod上的一颗按钮，它和别人不一样的是我们做了21个方案、84000次测试、57次改进，用户的满意源于不必要的坚持。
43、IBM Thinkpad if not a little red dot， it isn't Thinkpad。 MACBook if added little red dots， that it is not IBM Thinkpad nor apple MACBook。IBM Thinkpad如果没了小红点，那它就不是Thinkpad。MACBook如果加了小红点，那它即不是IBM Thinkpad也不是苹果MACBook了。
44、have good ideas are going to insist， don't be others' opinion noise drown out your own inner voice。 When your ideas stand， immediately magnanimous discard it is， and it is also a kind of persistence。有好的想法要坚持，不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时，立即大度的丢弃，这其实是更是一种坚持。